Legal

Privacy Policy

How CleverAlpha collects, uses, and protects your personal information.

Last updated: April 2026  |  CleverAlpha Asset Management, LLC

Information We Collect

We collect information you provide directly when you create an account, use our services, or communicate with us, including:

  • Identity information: name, date of birth, Social Security number, government-issued ID
  • Contact information: email address, phone number, mailing address
  • Financial information: income, net worth, investment experience, bank account details
  • Usage data: pages visited, features used, device and browser information
  • Communications: messages you send to our support team

We also collect information automatically through cookies and similar tracking technologies as you use our platform.

How We Use Your Information

As an SEC-registered investment adviser, we use your information to:

  • Open and manage your investment account
  • Provide investment advisory services and execute transactions on your behalf
  • Comply with legal and regulatory obligations (SEC, FINRA, anti-money laundering)
  • Verify your identity and prevent fraud
  • Communicate with you about your account and our services
  • Improve our platform and develop new features

Information Sharing

We do not sell your personal information. We may share your information with:

  • Affiliated entities: CleverAlpha Securities, a DBA of Velocity Capital LLC and CleverAlpha Technologies, LLC
  • Service providers: third-party vendors for technology, compliance, custody, and operations — bound by confidentiality agreements
  • Regulatory authorities: the SEC, FINRA, and other regulators as required by law
  • Legal process: when required by court order, subpoena, or applicable law

AI Features and Data Processing: AI features may process account, portfolio, and usage data to generate insights. When third-party AI service providers are used, CleverAlpha is designed to avoid transmitting direct personal identifiers and to restrict vendor use of data according to contractual and technical controls. Client data is not used to train third-party AI models.

Data Security

We implement industry-standard security measures including encryption in transit and at rest, multi-factor authentication, and regular security audits. No method of internet transmission is 100% secure — contact us immediately if you suspect unauthorized access to your account.

Cookies and Tracking

We use cookies to maintain your session, remember preferences, and analyze platform usage. You can control cookie settings through your browser, though disabling certain cookies may affect platform functionality.

Data Retention

We retain your information as long as your account is active and for periods required by applicable law. SEC rules require us to maintain certain records for a minimum of five years. After the required retention period, we securely delete or anonymize your data.

Your Rights

You may have the right to access, correct, or request deletion of your personal information, subject to legal and regulatory obligations. To exercise these rights, contact us at privacy@cleveralpha.com.

Children's Privacy

Our services are intended for adults. We may collect information about minors when a parent, guardian, custodian, or authorized adult opens or manages an account for a minor, such as a custodial, 529, or Trump Account.

Contact Us

Email: privacy@cleveralpha.com
Mail: CleverAlpha Asset Management, LLC, 5155 West Rosecrans Ave, Suite 320A, Hawthorne, CA 90250